A study presented by researcher Roy Baumeister of Florida State University highlighted the fact that in societies where men and women were treated more equally, there seemed to be more sexual activity as well, according to USA Today.
Baumeister’s presentation was entitled, “Sexual Economics: A Research-Based Theory of Sexual Interactions, or Why the Man Buys Dinner.” He explained that finding out how the field of sexual economics works could predict the way relationships are formed, as well as other sexual decisions in general.
“Women’s sexuality has a kind of value that men’s sexuality does not,” he said, the news source reports. “Men will basically exchange other resources with women to have sex, but the reverse doesn’t work. Women … can trade sex for attention, for grades, for a promotion, for money, as in prostitution or sex with a celebrity.”
This seems to correlate with the findings of Mark Regenerus, an associate professor of sociology. He found that when there are more females in one area, such as a college campus, there is more competition for available mates and women become more promiscuous.
“In countries where women are at a big disadvantage, they restrain sex, so the price is high and men make a lifetime commitment to support them to get sex,” Baumeister says of his research, according to USA Today. “Men will do whatever is required for sex.”
This indicates that in countries like the U.S., where genders are on more equal footing, it’s even more imperative to know how to use a condom. The Centers for Disease Control and Prevention state that contraceptives are a key to helping with the prevention of common STDs and pregnancy.